Android Vs iOS
Gone are the days of imperial and economic colonialism, today
capturing the smartphone market means to conquer the world. Google’s Android and Apple’s iOS are the two operating systems whose
battle for superiority in the global market has been raging on since their
inception more than half a decade ago.
The Android Lollipop with ‘Material
Design’ and iOS 8 with ‘Handoff’
features are their latest iterations and consecutively ingenious moves in this
grand game where both cannot afford to remain the second best. After so many
versions of each getting ahead and catching up, much of the differences in
their functionalities have been mitigated and it is becoming more and more
difficult to choose between the two.
Surely, the whopping 76.6%
market share of Android and a
meagre, but slowly rising, 19.7%
share of iOS in the global market is
an indicator, isn’t it? Perhaps no, because the availability of Android on
phones of various companies and hardware qualities at all price-range has made
it affordable to all the customers.
However, this is not the case with iOS which is made available exclusively on
Apple products and hardware only, making it classy and unaffordable to the masses.
Another important factor which differentiates the two rivals is
their UI. iOS is known for its intuitive smoothness with latest additions being
an interactive notification system and ‘Hey Siri’ among other things. But do
not consider Android to be far behind. The Material Design is a great leap in
the basic structure while many new features in Lollipop such as multi-tasking
with ‘cards’, Google Now and overall
integration with Google might outweigh much of iOS’s utilities. Further Android
has always been open for third-party
developers’ applications, something which Apple is only beginning to do and
which has made Android totally customisable to the tastes of the users. This
has however raised serious Security
issues regarding Android but which still remains one of the fortes of iOS.
As weak spots are cemented, strongholds fortified and the battle
continues there can be only one clear winner – the customers.
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